Branding Archives -
We’re happy to announce a new website for Integrity Lubricants, makers of IntegriBOOST, a multi-benefit, comprehensive, premium fuel treatment that resolves issues associated with Ultra-Low Sulphur Diesel (USLD) fuel.
Integrity Lubricants is a new company, started by the owner of Central Ohio Oil and a partner. With vast experience in the oil and fuel industry, it’s a natural extension, yet going into a consumer market adds a new wrinkle. IntegriBOOST will enter the market initially targeting bulk sales to companies with vehicle fleets, and later enter the B2C market, with bottled products available through retail stores nationwide.
Since this is a startup company, our work also included logo design, and basic print marketing collateral, but will soon include design for the retail venues… product labels, signage, etc.
View the new website design
I am very happy and excited to offer a new service to my clients: Custom Facebook Fan Pages.
Your Facebook fan page can look and feel totally custom, and act just like your website.
You can do something as simple as a a splash welcome screen, to integrating your full website right into your fan page. Anything your website can do, from contact forms, slideshows, b…logs and more, can be integrated into your fan page. Your viewers can even buy from your online store without ever leaving Facebook!
Find out more by clicking through to the Axxis Design fan page, and don’t forget to share the love and “like” the page while you’re there!
Email signatures are an easy way to add your brand to emails, but can be confusing if you’ve never done it before, especially if you’d like to create consistent email signatures company-wide. Below I’ll detail how it’s done, with help from Ellen Adams, Microsoft Office Outlook Program Manager on Microsoft’s online blog.
- The first step is to create the desired signature on one computer.
- If you’d like to use a logo with the contact info next to it (rather than below), start a new Word document, and insert a 2 column table. Insert your logo in one column, and your contact info in the other.
- Go ahead and re-size your logo or format the text just as you’d like it to appear in the signature. If you don’t want the table to be visible, right-click, choose Borders & Shading, and select None.
- Open Outlook, and from the Tools menu, click Options, and select the Mail Format tab, then Signatures.
- Click New to create a new signature.
- Copy the signature in your Word document, table and all, paste it into the signature window, and save it.
- Congratulations, you’ve now created a signature! That’s great, but how do you make sure that everyone in your company is using a consistent signature? Keep reading, I promise it’s easy! Read more…
By Karri Hill
On 31, Aug 2010 | In Branding | By Karri Hill
By: Lynn Parker, WomenEntrepreneur.com
After no requests for the topic for years, I’ve been asked to speak on “personal branding” twice in the past month. Because I pay attention to what the universe seems to want me to do, I’m taking notice. So do I have anything to add to the topic? Is personal branding something to pay attention to, as the universe suggests?
My kneejerk reaction is along the lines of Maureen Johnson’s BlogHer manifesto: I am not a brand! You can’t put people in boxes; we are more than what we say about ourselves, etc. But if I apply my definition of a brand, “the promise that you keep,” then I know that we all live our brand promise in everything we do, and that understanding and articulating that promise helps us be more of the person we intend to be, not less. I also know that our personal brand as it applies to our business selves is one expression of our whole self, and requires more conscious molding.
For insight, I’ve drawn on the lessons learned from the way we help companies figure out their brand promise. For businesses, we do research with customers and employees to determine the meaning behind their brand, then articulate it through a set of actionable brand tools. Here’s how we would adapt this process for personal branding, one that honors your individuality and complexity. The goal is to articulate the following: What sets you apart? What are your passions? What are your greatest strengths? What can people expect from you?
By Karri Hill
On 28, Mar 2010 | In Branding | By Karri Hill
First it may be helpful to define what a brand is not. A brand is not a name, though certainly many companies have “brand names.” A brand is not a logo or a trademark, though they can be an important visual part, or trademark, of your brand.
Probably the simplest way to describe a brand is…what your customers thinks, perceives, and experiences when they use your company, products, or services. A company may have many brands; think Proctor and Gamble and the multitude of brand products that make up their offerings.
Wait. A Brand is what the customer thinks it is?
Yes, and your brand may mean different things to different people. Think Nike. To you, the Nike brand may mean quality sportswear that lasts a long time. To someone else, it may conjure up images of famous sports figures, and have an element of authority, capability, or (as I suspect Nike hopes) a “cool factor.”
How do you I get a “Brand?”
One of the major pursuits of the marketing process isn’t to define the brand, it’s to try to influence collectively, what people think of it in a way that will spur them to action and buy.
It’s more than a logo, or product. It’s your image, your customer’s experience, with your company, messaging, products, services, and people.
If you need Branding, we can help. Call or email us today for a solid image your customers will love!