Social Media Archives -
I am very happy and excited to offer a new service to my clients: Custom Facebook Fan Pages.
Your Facebook fan page can look and feel totally custom, and act just like your website.
You can do something as simple as a a splash welcome screen, to integrating your full website right into your fan page. Anything your website can do, from contact forms, slideshows, b…logs and more, can be integrated into your fan page. Your viewers can even buy from your online store without ever leaving Facebook!
Find out more by clicking through to the Axxis Design fan page, and don’t forget to share the love and “like” the page while you’re there!
In Social Media
By Karri Hill
On 27, Jun 2011 | In Social Media | By Karri Hill
In a very eye-opening article recently posted on the site SEOMoz brought to light the fact that Google search results are now being directly impacted by the social connections of the person doing the searching. As the author of the piece astutely posints out, “This should be giving everyone in search marketing a huge “ah ha” moment.”
The author of the piece, Rand Fishkin, presents this in a very clear format, showing in detail how search results are altered based on 1) if you are logged into Google and 2) whom you follow via social media.
The image below is a screenshot of a search he did while logged in to Google. You’ll see the #3 listing is for someone he follows (Note the Geraldine reference and image):
Now look at the same search results AFTER he logged out of Google:
The difference is quite staggering, is it not?
As the author goes on to say, “…the reach of your social network and the sharing you do to those networks will have a substantive, possibly massive, effect on your search traffic.”
Over at another site, christopherspenn.com, an article written by Mr. Penn, who is a co-founder of PodCamp with Chris Brogan, among many other things, refers to this news as “monumental” saying “If you’re marketing something, there’s now a direct incentive to build your network as large as possible among your prospective customers.”
This is all very compelling stuff here, so much so that I wanted to get one of our own experts’ opinion on all this. So I tracked down Josh Spiegel, one of our Search Marketing Managers at the Star Group for this thoughts and he hit me with this very powerful and emphatic edict, fi you will…
“If you don’t have a presence in social, you’ll lose your presence in search.”
Now… let that sink in for a few minutes.
In Social Media
By Karri Hill
On 26, Mar 2010 | In Social Media | By Karri Hill
An important part of good marketing is touching your audience often.
Your prospects may not need your services right now, or maybe they don’t know they do… keeping your name in their minds, even subtly, gives you a far better shot at being in their mind when they DO need your services or have a chance to make a referral.
- Create a Facebook Page for your business. If you’re a company that benefits from personal relationships for business and referrals, this is a great way to increase visibility and educate your audience about what you do!
- POST! You should be posting a few times a week. I know, it seems like you won’t have anything new to say or will be beating the same horse, doesn’t it? Not true. You can re-post items from someone else, just ask and give credit where credit is due. Post about projects you’re working on or have worked on, post information your audience will find helpful. Any time you can post in such a way that your audience can relate to what you post is the best. You can post intros to a longer idea or case study that is on your website by posting a link. This also serves to get people on your website.
- Overload is posting so many times in one day that you turn people off, or constantly SELLING. Do not beat your fans over the head. Sometimes I hold things for a few days and post later to spread it out.
- Get visual! Using an image will always get your post more notice and are far more likely to be read. Use your phone camera to your advantage…figure out how to post to your page from your cell phone.
- Get a little personal! Don’t be afraid to show a little personality! Your knowledge, your expertise, your personality. Be human, have a little fun, make people think, but also make them smile. When you make people feel good, they feel good about you!
- Get connected! All the great posts in the world won’t matter if no one sees them. Network in person and add those people to your online network. Post a Facebook link on your website. Connect with those on your LinkedIn accounts. Connect with movers and shakers who have lots of connections; they have a large sphere of influence. Create a Twitter account and connect your Facebook page so that it automatically updates your Twitter feed.
Do you need help going social? Call or email for a consultation; we’ll make you a social butterfly in no time!