Do I Need a Marketing Plan?

In a word, yes. In a few more words, here’s why:

A good marketing plan…

• •  Will affect your business plan (and vice versa).
• •  Will help you see where you stack up to your competition and aid you in positioning your company.
• •  Will analyze the strengths and weaknesses of your company, products, and services.
• •  Will give you a more realistic view of what you really need to do to succeed.
• •  Will help you obtain financing to run your business.
• •  Will help you plan activities and spending.
• •  Will save you money.
• •  Will give you a roadmap to follow when you’re up to your eyeballs in the business of running your business.
• •  Will give you benchmarks to measure results, so you can continually improve efforts and results.

Tags | business financing, business plan, linkedin, Marketing, marketing plan, marketing strategy