Creating brand identity is a science and an art.
Brand identity design is called a lot of things. Logo design, corporate identity design, logomarks, logotype, trademark, brand design, branding… It can be overwhelming and very confusing for businesses in need of a symbol that says, “This is who we are.” and “This is what we stand for.” We design more than just logos, we design a brand identity system designed with the foresight for how you will use your identity now, as well as in the future.
Good brand identity starts with market research.
Brand definition is a formative stage fueled by knowledge gathered in discovery. The goal of this stage is to define or refine the fundamental building blocks of your brand identity. A collaborative process leads to clear statements of vision, mission and market positioning endorsed by your key decision makers.
Great brand identity is communicated with great graphic design.
The creative work of corporate identity development builds on this foundation, from naming your company, products, and services, to logo design meant to convey a unique visual style and reinforce the identity you wish to craft. We approach this work from a variety of angles to provide a range of creative concepts, and when a direction is chosen, the concepts are refined to the client’s satisfaction. Brand usage and style guidelines promote brand stewardship and consistent application of your brand in all future communications.